Assignment - Discussion Example | Topics and Well Written Essays - 250 words

- Discussion - Assignment Example Apple’s product can be marketed to a single general audience, yet Apple still targets specific segments. In targeting the parents of small children, Apple has found probably some of the most willing buyers of their product. This segment has more money, more interest in the utility of the product, and may even buy more than one. Demonstrating the applications on the iPad and their positive influence for children as a learning tool is an excellent strategy that targets that market—these parents want a toy that also provides educational value. Finally, the product positioning of the iPad, for this segment, stresses how it is revolutionary among modern computer technology as well as learning software. Alone, use of computers and software is not a new idea—but Apple shows that the iPad as a whole is entirely new. Overall, we see that this is a case of differentiated marketing, and this specific article talks about Apple’s appeal to a certain segment by making their product appear youthful, educational, revolutionary, and completely

Entrepreneurship Unit 5 - Global Entrepreneurship Research Paper

Entrepreneurship Unit 5 - Global Entrepreneurship - Research Paper Example In the case under consideration, for a business looking for a capital investment from third parties to expand the business into a full time entity it is necessary to develop a coherent and practical business plan. This section provides details of the product or service that a business provides and market that it intends to target. It must point out exactly the reason why the business will have a competitive advantage over the competitors (Finch, 2006). This part includes successful endeavors that the business has gone through so far. This might include contracts (if any) placed for development of products and services, marketing campaigns, office and production plant location (Betkoski & Lynne, 2000). The decision taken in the course of business implementation is what leads to the success of the business. A business plan entails all the resources applied in the business and further gauges the consequences of this resource utilization. This helps the entrepreneur make practical and real decisions and goals. If planning lacks, it will certainly leave no room for success (Betkoski & Lynne, 2000). It will rather leave a business in a state where proper decision making and actions plan will not be possible and thus, may cause the business to become unsuccessful. The business plan when prepared with the elements listed above, will give the entire organization the required workforce, goals and direction. It will serve as a roadmap to follow in helping the business strive through the thick and thin (Griffin, Ronald, & Frederick, 2005). A business plan is a compulsory and a well laid, multi faceted picture of the business, with multiple purposes as follows: A business plan as discussed above is a well maintained document which helps entrepreneurs develop practical and achievable goals in order for the company to operate effectively. A well prepared business plan can also give insight to the future performance of